Generating Leads Or Sales Using Facebook Ads
Facebook AdWords is an excellent way to advertise on the Internet and boost traffic to your website or blog. Social network marketing, or social media advertising, is an expanding field of terminology which refers to various types of internet marketing strategies designed to target and influence The Advertorial audiences on the web. For example, Google AdSense, a program offered by the search giant, has altered the rules whereby internet publishers can earn revenue from displaying ads related to their pages. Facebook adverts are displayed on the right hand side of the profile pages of users. Facebook has even gone a step further and introduced a feature that lets Facebook users ‘Like’ sites and other content on their profiles, which allows Facebook to deliver targeted advertisement messages to their contacts.
AdWords can be used to help you get more clicks or to boost your page rank. However, there is a great deal of information available that may confuse first-time advertisers on how to use Facebook adds the most efficiently. That’s why we have put together this short guide to help Facebook users create effective and strategic ads. Based on our experience with both Google AdSense and Facebook ads, these tips can increase your click-through rates:
Use Facebook ads to target people who are in the vicinity of your target market – For starters, you should target people within a ‘nearby’ area when you’re designing your advertising campaign. For example, if you own a coffee shop in Atlanta, Georgia, you would want to target users of Instagram. Why? Because users of Instagram are likely to be searching for a cup of coffee, or someone who sells hot chocolate on Instagram. Thus, it makes sense for your advertisement to appear in front of users who are likely to find the product you’re selling on Instagram.
Know who you’re targeting with your ads – Facebook provides detailed information about the audience you are advertising to, so that you know how to reach your audience. You can target your ads based on gender, age, location, education, household income, and current city. However, some Facebook audience are much more likely to react to a particular brand. In other words, if you sell watches on Facebook, you may not want to advertise in a place where people who love watches visit! In other words, you should target the audience of your choice, not the entire Facebook population. This is because Google and Facebook have much larger audiences, so reaching an untargeted audience will cost you money.
Be specific with your campaign – You must specify which ad format you are using, such as JPEG or PDF, when you create your advertisement campaign. The same goes for the customer journey you want to follow with your advertisements (i.e., you should specify whether you are marketing to customers online or offline, and what marketing method you are using to reach customers). These details will make it easier for you to track the success of your Facebook ads and ensure that you create ads that convert. Google and Facebook both offer various conversion tracking tools for their clients, so you can easily determine how many of your prospects are actually buying your products or services, how many of them are responding to your calls for more information and so on. However, the more specific you are about your customer journey, the more precise your statistics will be.
Make sure you use targeting capabilities – One of the primary advantages of using Facebook ads to drive traffic to your website is the increased flexibility in targeting your audience. Facebook has an inbuilt targeting capability so you can choose from a wide variety of audience characteristics, such as age, geographic location, sex, and language. You can also target geographic regions, keyword phrases, and so on. If you use these targeting capabilities in combination with your ad copy, you will be able to drive more targeted traffic to your website. It also allows you to manage your campaign very precisely, allowing you to delete adverts that are not performing and so on. Plus, Facebook lets you manage and monitor your campaign very closely, which is something you won’t get with most other networks.
Combine it with content marketing – The real secret to using Facebook ads to generate leads or sales is to build a powerful content marketing strategy. In short, this involves creating informative articles based on keywords that potential customers will use when looking for services or products similar to yours. Then distribute these articles to a large audience through social media outlets such as Facebook and Twitter, and use the links to direct interested parties to your landing page where they can further explore your offerings. In the meantime, build up your brand by posting comments on other people’s posts or on your own blog. This will give you an opportunity to position yourself as an expert in your field.
Finally, consider creating a Facebook marketing campaign – a technique used by some of the largest online companies to boost their exposure and profits with Facebook ads. A Facebook marketing campaign consists of placing a link on your website that directs people to a web page where they can sign up to receive news or product updates. While this does involve a bit more work than the other methods described above, it can be an effective way to reach a larger audience and create more opportunities to generate leads or sales.